Fundraising Fundamentals
Let’s be honest. Most fundraising advice is either painfully vague or aggressively optimistic.
Believe in yourself. Own the room. Close the deal.
Fine. But what about the boring-but-critical stuff? Does the cashflow add up?. What about the CAC that quietly kills the model? This series ensures you wont be the pitch that sounds amazing right up until the Q&A.
Three chapters. Written for founders who want to raise with their eyes open and their financials in order.
Chapter 1: The Silent Audit
Before the pitch, there’s the scan.
Investors don’t need to find a red flag to say no. They just need to feel slightly off.
This chapter is about the quiet stuff that trips up a raise; the mismatched margins, the slightly-too-hopeful assumptions, the financial skeletons your CFO already knows are in the closet. We’ve tried
not to make this a scare story.
I
t’s a blueprint for walking into the room ready.
Chapter 2: Counting What Counts
The revenue line is smooth. Everyone’s high-fiving. But under the surface, something’s off.
This is the chapter where we talk about the numbers that matter: CAC. LTV. Payback. Burn quality.
The stuff that says whether your business is a rocket ship or just on fire.
Unit economics aren’t sexy. But they’ll save your raise.
Chapter 3: Narrative Engineering
Because a spreadsheet doesn’t get you funded. A story does.
Investors don’t fall in love with numbers. They fall in love with belief.
But only if your story makes sense. This chapter breaks down how to craft a narrative that’s clear, compelling, and actually backed by your numbers; not just vibes.
It’s strategy, not spin.
Think CFO meets editor-in-chief.
It all fits together.
The best fundraises aren’t won with charm or buzzwords. They’re built on alignment between what you say, what you show, and what the numbers whisper when no one’s looking.
This series is for founders who want to build something serious.
And not just raise once, but raise well.
